Renoma is not merely a tag or a label, but the mark of timeless collectibles in fashion and a pace-setter of trends.

Started more than 40 years ago by a two-brother-team, Monsieur Maurice Renoma & Monsieur Michel Renoma at Rue de la Pompe, Paris, the brand name was then a fashion statement for the young & trendy.

Progressively, Renoma has since then expanded its collections to encompass apparel for Men's and Ladies', underwear, fragrance, leather goods, shoes, belts and many other fashion product-lines.

Now, Renoma is an internationally renowned brand recognized in more than 25 countries from Europe to the Asian and Asia-Pacific region. It is a fashion brand well sought after by the sophisticated and trend-conscious Consumer.

The birth of "Utility Prestige by Renoma" or "U.P by Renoma" is the brand's acknowledgement of the significance of the new breed of young consumers in the fast-moving world of fashion: the young adolescents who are confident and fashion-conscious. "U.P by Renoma", as the name aptly suggests, is an upward and outward look at fashion with its sporty accessories designed with the signature Renoma European flair, a touch of youthful ruggedness and a feel of vibrant youth.

Renoma – Attitude for the urban chic.